Marketing Research: Individual Words
by: James D. Brausch
We all know that phrases like "Who else wants to know" in a
headline can improve our sales.
Have you ever thought
about the individual words and their impact on your
profitability?
I recently performed a statistical analysis on several
thousand ads while looking at individual words and
profitability.
The first task was to determine the profitability of each
ad being analyzed.
This was done using the age-old
mailorder marketing method.
Basically, if you see an
advertisement month after month and year after year, it is
probably profitable.
If you see an ad only once or twice
and then it changes or disappears completely, the
advertisement was probably not very profitable.
The next task was to simply look for the occurence of a
list of words in each ad while noting whether the ad was
profitable or not.
The results were tallied and lots of
words were removed from the list because there simply
wasn't sufficient data to come up with a statistically
significant result.
I won't bore you with the rest of the details.
Here is a
list of some of the words found much more often in
profitable ads than in ads that didn't produce a profit:
accessories, an, best, blue, buy, by, causes, cheap,
discount, discover, easily, fast, find, guaranteed, has,
improve, increase, lower, more, nationwide, near, need,
of, on, one, order, payments, powered, pricing, rates,
reduce, stop, superb, the, view, what, with
Here is a list of the words found much more often in ads
that were NOT profitable:
affordable, after, and, as, at, before, better, help,
here, how, else, excellent, experience, for, led, listings,
loan, method, money, mortgage, naturally, now, options,
photos, search, secret, secrets, sell, step, to, try,
unlimited, us, who, you, your
Now keep in mind that correlation can not prove causality.
This research isn't saying that all ads that use the word
"excellent" are doomed to being unprofitable.
However, it
is saying that a statistically significant percentage of
ads that use the word "cheap" are profitable and a majority
of those that use the word "affordable" are not profitable.
If your ad copy currently uses the word "affordable" (a
word from the "bad" list above) and you change that word
to "cheap" (a word from the "good" list above), will your
profitability increase?
There are no guarantees.
There
are an unlimited number of factors that could impact that
result.
Not ALL ads that use the word "cheap" were
profitable.
Not ALL ads that use the word "affordable"
were unprofitable.
However, the use of the word "cheap"
instead of "affordable" is more likely to improve your
profitability.
You still need to split test to find out the answer in any
particular situation.
But, why not start out with the most
likely words to be profitable in ad copy generally
speaking?
Take a look at your current ad copy and see if you can find
any of the words in the "bad" list that have good
replacements in the "good" list.
Run a split test and see
if your profitability increases.
What can it hurt to put
some math on your side?
About The Author
James D. Brausch is the creator of QuitThatJob.com, a step-by-step coaching membership site to help you build an Internet business with residual income that will help you QUit That Job!
actual method of building his own business and real research like you found in this article.
|
Wanna Start a Successful Affiliate Marketing Business and Earn Residual Income For the Rest of Your Life?
Wanna Start a Successful Affiliate Marketing Business and Earn Residual Income For the Rest of Your Life?
by: Ryan Hough
Before starting an affiliate marketing business wouldn't you want to know about the best affiliate programs? And wouldn't you want to know about other people's affiliate marketing success stories?
In the article below, I describe a top affiliate program and explain why it is one of the best. I'll let Rupert Farrow (a successful affiliate marketer) and Ken Evoy (a successful affiliate program owner) show you how to generate your own profitable affiliate marketing business ideas.
Dr Ken Evoy started sitesell.com in 1998. Sitesell's main product is called Site Build It, which combines website hosting, site-building and search engine optimisation.
It's fair to say that Evoy?s e commerce affiliate program is one of the best on the Internet. His 5 Pillar Affiliate Program...
Wanna Start a Successful Affiliate Marketing Business and Earn Residual Income For the Rest of Your Life?
Cheap flights > Wanna Start a Successful Affiliate Marketing Business and Earn Residual Income For the Rest of Your Life?
Why El Cheapo Domains Will Cost You Money
Why El Cheapo Domains Will Cost You Money
by: Niall Roche
You want your own online business? Good because it's one of the most fun things you can do with your spare time and can be very profitable.
Remember that just because it's an online business doesn't mean that you should treat it with any less professionalism or seriousness than you do your daytime job.
Why? Simply because when you run an online business it's a serious business. Well it should be taken seriously if you want to make serious money.
One of the most important aspects of any online business is the domain name. This is where the vast majority of new online entrepreneurs make their first big mistake - they choose one of those free domain name providers to represent their business online. This is a critical mistake.
Let's say you're starting a computer repair business. Which one of the following domains looks better:
Why El Cheapo Domains Will Cost You Money
Cheap flights > Why El Cheapo Domains Will Cost You Money
UK Broadband
UK Broadband
by: Neil Shevlin
Ever since August 2000 when BT first launched their broadband internet package, speeds have been increasing and prices have been dropping. The end aim of the UK government and all broadband providers is high-speed internet in every home in Britain.
Broadband is the name given to always-on, high-speed internet. High-speed internet is a connection that runs at 512Kbps or faster. Currently 6 million homes in the UK have a broadband connection, either through ADSL, Cable or LLU, of which 4 million are connected by ADSL.
The fastest commercially available internet connection out there is 8Mbps. With such a fast speed users can download music in seconds, stream live television and be shared between a household of computers so all the family can have a decent internet connection.
Wanadoo Broadband, the main competitor to BT broadband is running a LLU trial over summer 2005. Local Loop Unbundling is currently...
UK Broadband
Cheap flights > UK Broadband
Marketing Research: Individual Words
Marketing Research: Individual Words
by: James D. Brausch
We all know that phrases like "Who else wants to know" in a
headline can improve our sales.
Have you ever thought
about the individual words and their impact on your
profitability?
I recently performed a statistical analysis on several
thousand ads while looking at individual words and
profitability.
The first task was to determine the profitability of each
ad being analyzed.
This was done using the age-old
mailorder marketing method.
Basically, if you see an
advertisement month after month and year after year, it is
probably profitable.
If you see an ad only once or twice
and then it changes or disappears completely, the
advertisement was probably not very profitable.
The next task was to simply look for the occurence of a
list of words in each ad while noting whether the ad was
profitable...
Marketing Research: Individual Words
Cheap flights > Marketing Research: Individual Words
Cheap Loans ? Dirt Will Seem Costlier!
Cheap Loans ? Dirt Will Seem Costlier!
by: James Taylor
Loans culture has grown considerably in recent times. Like any growing industry, loans industry has healthy competition. This competition has furthered the cause of finding cheap loans in UK. Cheap loans are not offered on platter. There are tricks to the trade of finding cheap loans.
Though borrowing money is not always an easy decision but there are times when loans are a necessity. Cheap loans are provided for every circumstance and reason - Personal loans, secured loans, unsecured loans, mortgage, car loans??.
When looking for cheap loans pay attention on various aspect of loans - interest rates, loan term, monthly payments are all instrumental. Interest rates are an obvious way to start your cheap loan search. Find out the lowest interest rates that are offered for your particular loan. Cheap loans are not the first loan you stumble upon while searching for loans or the first...
Cheap Loans ? Dirt Will Seem Costlier!
Cheap flights > Cheap Loans ? Dirt Will Seem Costlier!
Cheap flights
This page loaded in 0.01904 seconds.